Qualitative Market Researcher

I've been actively doing qualitative market research since 2000. I studied Sociology and have started with market research right after, exploring needs and expectations of consumers and users.

After 22 years of consumer research in Turkish market, I've done 4 years of product research in Poland. Our product being a globally used SaaS tool, I've had the opportunity to connect with our users across the world.

Combining my experiences of consumer research and user experience and continuous discovery research, I aim to provide a perfect sneak peek into the world of users or consumers - people in general :)